Copied verbatim from Kindle Direct Publishing email…
Announcement – KDP Select Global Fund Update & Program Changes
Kindle Direct Publishing <firstname.lastname@example.org>
6/15/2015 9:38 AM
Today we have a few exciting announcements to share related to the KDP Select global fund. The first is that we’re adding a bonus of $7.8 million to the May KDP Select global fund on top of the previously announced $3 million base fund, bringing the total fund to $10.8 million. We are also pleased to report that:
• KDP Select authors are on track to earn over $60M in the first half of 2015 from books read in Kindle Unlimited and the Kindle Owners’ Lending Library.
• Total royalties across subscription and a la carte sales earned by KDP Select authors in the US are on track to more than double in the first half of 2015 compared to the same period last year.
• Authors have continued to renew their titles in KDP Select at rates in excess of 95% each month since Kindle Unlimited launched.
These trends give us the confidence to look forward and share that the KDP Select global fund will be in excess of $11M for both July and August.
We’re always looking at ways to make our programs even better, and we’ve received lots of great feedback on how to improve the way we pay KDP authors for books in Kindle Unlimited. One particular piece of feedback we’ve heard consistently from authors is that paying the same for all books regardless of length may not provide a strong enough alignment between the interests of authors and readers. We agree. With this in mind, we’re pleased to announce that beginning on July 1, the KDP Select Global Fund will be paid out based on the number of pages KU and KOLL customers read.
As with our current approach, we’ll continue to offer a global fund for each month. Under this new model, the amount an author earns will be determined by their share of total pages read rather than their share of total qualified borrows. Here are a few examples illustrating how the fund will be paid out. For simplicity, assume the fund is $10M and that 100,000,000 total pages were read in the month:
• The author of a 100 page book which was borrowed and read completely 100 times would earn $1,000 ($10 million multiplied by 10,000 pages for this author divided by 100,000,000 total pages).
• The author of a 200 page book which was borrowed and read completely 100 times would earn $2,000 ($10 million multiplied by 20,000 pages for this author divided by 100,000,000 total pages).
• The author of a 200 page book which was borrowed 100 times but only read half way through on average would earn $1,000 ($10 million multiplied by 10,000 pages for this author divided by 100,000,000 total pages).
We will similarly change the way we pay KDP Select All-Star bonuses which will be awarded to authors and titles based on total KU and KOLL pages read.
We think this is a solid step forward and better aligns the interests of readers and authors. Our goal, as always, is to build a service that rewards authors for their valuable work, attracts more readers and encourages them to read more and more often. We welcome your continued feedback and ideas about how we can further improve Kindle Direct Publishing and Kindle Unlimited.
In the coming days we’ll share more details about this change. In the meantime, for further information (such as how we measure pages read) you can read more here: https://kdp.amazon.com/help?topicId=A156OS90J7RDN.
The Kindle Direct Publishing Team
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